Trek Bicycles FX+ launch: Their new hybrid ultra-lightweight e-bike.
In creating the visual story for the newly designed FX+, we wanted to capture more than just the bicycle itself—we aimed to showcase the energy, freedom, and speed of urban commuting. That's why I used a dynamic mix of exciting imagery, playing with movement, light, and the vibrancy of the cityscape that sets this launch apart from a typical commuter bike launch.
We were responsible for the direction of image and videos for the launch. Created all the assets for social media, their website and all marketing efforts.